Hear unique insights on the dramatically changing media landscape, get the inside track on the future of branded entertainment and discover new routes to creating a global hit!
WEDNESDAY, 19TH MAY | 3.30pm-4.30pm via Zoom
The media landscape has never been more fragmented. This poses a problem for broadcasters, producers and advertisers alike. Attention is in short supply and all stakeholders are looking for better ways to connect their message with an engaged audience. But every challenge throws up new possibilities and the coming together of previously unlikely alliances can create surprising routes to new funding and revenue opportunities.
The Story Lab (a Dentsu Company) is a 21st century global entertainment studio innovating how stories engage cultures. They create with best-in-class talent and forward thinking brands bringing innovation to the way entertainment is packaged, distributed and marketed to reach global audiences.
This session will be delivered by key The Story Lab execs from local and global markets who will provide real insights to this constantly evolving world of content.
About the Speakers
SINEAD O'CONNOR | Head of The Story Lab Ireland
Sinead joined Dentsu in 2016 to set up The Story Lab Ireland which was created to deliver market leading, innovative branded entertainment and develop original ideas for the global market. With over 20 years’ industry experience including the launch of TV3 (Virgin Media Television) and 11 years in RTÉ, Sinead is well positioned to bring together producers, broadcasters and brands and has led some of the most successful AFP’s in the Irish market to date.
LUCI SANAN | SVP Acquisitions, Content Sales & Business Development (Global), The Story Lab
Luci joined The Story Lab in 2016 to work with producers, broadcasters and platforms to identify investment and commercial partnership opportunities around innovative content. Luci is currently responsible for the company’s acquisitions, content sales and commercial affairs within the global team.
MIKE FERRY | Head of The Story Lab US
Mike is the Head of The Story Lab US and serves as an executive producer on multiple documentaries and television series across the globe, including the Emmy nominated docuseries The Cost of Winning and hit talent competition format 9 Windows.
DAVE WINTERLICH | Chief Strategy Officer, Dentsu Ireland
Dave is one of the leading figures in the Irish media landscape. He has over 20 years experience in an advertising agency where he helps clients connect their brands with consumers in an increasingly fragmented landscape. During his career he has worked across clients in every sector working with some of the biggest campaigns and brands in Ireland.